KADOKÉLÉ HOLIDAY COLLECTION: AFTER DARK THE BLOG
Building this campaign, I knew the perfect soundtrack to capture the essence of this holiday campaign. I envisioned the KADOKÉLÉ fashionistas implacably styled ready to dance the night away. The song was proudly made by my cousin, Paul Jabouin musically known as Delano. His song Flambem’ (All Over Me) sets the tone for a good time.
After Dark Soundtrack
Check out Delano mix where you can download, listen and add to your playlist. Thank me later!
I had to expand beyond my original vision for this holiday collection campaign. I centered the campaign around two models, one model that I have worked with many times before - and one new model that would have been a dream to work with. But nothing went according to plan. I was down to one model the morning of the shoot, and in the midst of a full panic my sister said to me - why are you looking for a replacement when you are the muse.
While that was the pivot I needed, it did not mean that I have solved all the challenges to execute the campaign. I have a unique point of view as an artist. My sweet spot is behind the scenes, onset, directing, styling and oozing over the perfect shot to sell the product. I worried about who would step in to fill in my shoes, direct me as the muse. I sure cannot direct myself; I don’t have that superpower yet. Luckily, my sister came to my rescue, brought my niece, my favorite hype girl. It was all handled.
She is EVERY part BOLD, FIERCE, and CONFIDENT
Marie Andree modeled KADOKÉLÉ pieces at the Faces of Haiti Boston exhibit in 2018. I loved her energy and aura. We stayed in touched and worked on many projects. Her body of work and distinct sense of style made collaborating on this holiday campaign a seamless continuation of that mutual appreciation.
The holiday collection is the perfect blend of vintage aesthetics with elegant flair, crafting a curation of festive pieces to light up all your holiday gatherings whether hosting your réveillon, meeting friends for drinks or attending a corporate holiday party. We promised you will do it all in style rocking KADOKÉLÉ jewelry.
From sleek silhouettes to statement pieces, this collection offers a variety of pieces to exude classic sophistication, turn heads, no efforts required.
Photo: ChellyPic Photography
Music: Delano
Creative Direction: Marie-France, Rose-Herby Joseph
Stylist: Marie-France